Sharing The Love
Fans of The Wonder Stuff are a loyal bunch.
We've endured good times and bad and there are
a core who, like myself, are keen to promote
the group's work and try to raise the
public's awareness of them for no reward just
because we love them so.
Fans are the ones who know other way of
advertising that may not normally be thought
of - they know the little record stores just
off the main streets, the best music
websites, they're members of other
newsgroups and forums, they may even have
contacts in the media.
Sharing The Love is all about giving fans
the opportunity to promote the group through
ad campaigns, promotional material or even
contacting your local radio stations to get
the group's new releases played. And
the best thing is that all it takes is just
a few minutes and hardly any cost (unless
you're thinking of mass-producing a series
of flyers etc!).
Some ideas for promoting the group include:
-
Distribute flyers at local venues, pubs,
or gigs. It is generally a good
idea to ask the club first for
permission to pass materials out if you
are planning on doing it inside.
Alternatively, standing outside near the
exit handing items out might present the
best opportunity for getting to the most
people as they leave the show.
-
Call local radio stations to request
Wonder Stuff songs - especially songs
from the new album or any singles that
get released.
-
Call or e-mail local newspapers,
magazines, college papers, etc. and have
them post listings of the group's
upcoming gigs in their concert sections,
including gig info, address, times,
ticket price, etc.
-
Submit
album/single/DVD reviews to websites
such as Amazon etc.
However... don’t harass people as this can
be counter-productive. Be respectful
of any place that you post and do not spam
sites with multiple posts!
Remember that, none of this is official
promotion and has not been sanctioned by the
group, record company or management and you
cannot claim to be working on their behalf.
Current
campaigns:
We Know
Where You Live - It's Nice To Be Nice
Press Release
Hi-Res cover image
Hi-Res group photo
